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  • Case Study

    214 Union Flag Facade

    Client: Arcadia Topshop

    Division:

    Retail

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    Summary

    Arcadia's Topshop brand wanted to show their support to the London Olympics by decorating the front façade of their flagship store on Oxford Street.

    Challenge

    The objective was to replicate the Union Flag across the upper windows of the store for the period of the Olympics and to have the ability to uninstall it at ease.

    Solution

    One of the problems was that the graphics could not be fitted externally to the building due to planning restrictions, so the need for a site survey was paramount to decide the best plan of action.

    The graphics had to be fitted onto the inside of each window to form the flag in sections. The material chosen was an Aslan DFP41 ultra removable clear digital film created for temporary application. This was used so that the graphics could be applied dry and more importantly so that the removal of the material would be very easy and would leave behind no residue or create problems with the windows.

    All the panels came in varying large sizes so we produced this on a roll fed press which had the ability to print a double hit white at the same time as printing the usual CMYK breakdown. The customer wanted the flag to be vibrant and punchy so we also applied the "push red" mode on the chosen press. Taking into consideration all the requirements meant that we printed the graphics on the Durst Rho P10 250.

    Results

    As a result of the installation, the store saw an increase in footfall and an increase on the overall sales, which was also a great return for the investment.

    Technical Details