On a quarterly basis the Home Group Executive team sends out a small gift to all of their staff around the UK. It usually has a seasonal theme. In April 2014 imageData Group were tasked with developing a gift with a spring theme.
The purpose of this project was to provide a small thank you gift and to promote unity and teamwork around the workforce. Home Group has approximately 3,500 employees working in 200 sites throughout the UK.
We supplied HG with a disc of paper impregnated with flower seeds die cut into the shape of a flower. This was attached by a cord to a leaflet die cut into the shape of a trowel. We collated this with a small box of chocolate fingers (supplied to us by HG) and delivered to the 200 HG offices. Printed on the trowel were instructions on how to get the seeds to grow. The internal HG communications team encouraged the workforce to send in the results of their efforts.
The HG Communications team believed that the project succeeded in increasing staff unity via a fun and unusual method.