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  • Case Study

    Major Brick Campaign Packs

    Client: Crest Brick Slate and Tile Ltd

    Division:

    Group Business Development in conjunction with Corporate.

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    Summary

    Crest has been in business for over twenty-five years and is one of the UK's largest independent suppliers of brick, slate and tile products. The company holds one of the largest selections of bricks available in the UK.  After creating a new collection they approached imageData to assist them with a campaign to launch and promote their new range.

    Challenge

    Crest needed to promote a bespoke range of 25 bricks and required promotional information to be supplied in two stages:

    Stage 1: A document that could be used by sales representatives.

    Stage 2: Promotional materials showcasing their product range that could be taken away by trade and public customers.

    Solution

    Stage 1 - Sales Representative Brick Information Binders: in order toensure that the materials were resilient we applied a matt laminate toall pack substrates. A4 landscape ring binder with a 15mm spine, 250gsmsilk art matt laminated inners, drilled in 2 positions and collated intosets of 25's. Litho printed 4 colour process on Komori Lithrone L1040P.

    Stage 2 - Promotional materials: Handy 27 leaf Brick Swatch Guide 119 x 54mmLandscape. 350gsm silk matt laminated covers, die cut to shape. 250gsmsilk inners, die cut to shape and collated into sets with covers andaffixed together with a 10mm binding screw. Digitally printed 4 colourprocess on HP Indigo 7000.

    Results

    The Crest team had an innovative and clear vision for this campaign. We printed, finished and packed all items over a very short period. Crest were extremely happy with our hands-on, personal approach throughout the entire process and have received positive feedback from their clients.

    "We are delighted with the quick, efficient service and the high quality of the marketing collateral produced. Your attention to detail and the willingness to support on every aspect of the campaign has been particularly impressive."

    Technical Details

    14pp Concertina Leaflet 210 x 99m x 2 types 130gsm matt, concertinafolded 6 times. Litho printed 4 colour process on Komori Lithrone L1040P.

    A5 DL Leaflet Dispenser, 2000 micron board, Zund cut to size with a twistand lock mechanism. Digitally printed 4 colour process on Agfa/Thieme: M-Press TIGER.

    A4 letter 1pp, 120gsm Conqueror High White Laid. Digitally printed 4 colourprocess on Xerox iGen 150.